Resene voted most trusted brand for paints

26 Apr 2023

The winners have been announced for 2023’s Most Trusted Brands, New Zealand, and Resene is delighted to have come in 5^th place out of all brands, as well as the winner in the paints category. Resene has been named Most Trusted Paint Brand every year since 2012.

Reader’s Digest has announced the results of the 24^th Annual Most Trusted Brands survey. The results reinforce one clear fact about brands: retaining trust during difficult financial times requires innovation, adaptability and, above all, excellence.

“The innovation and customer-focus of the winning brands have paid off,” says Reader’s Digest Editor-in-Chief Louise Waterson. Coming out of the pandemic years and head-first into a period of high inflation, has encouraged the best brands to regroup and work even harder to secure customer trust by pursuing innovation that reflects the ever-changing needs of their customers. 

“For award-winning brands, the complex challenges created by the current economic environment has only reinforced their determination to work harder to retain the trust of their current customers and attract the trust of new ones. Trusted brands have remained consistent, reliable and value-for-money - while also cleverly improving and expanding their existing practices to suit their customers’ needs and concerns.”

Reader’s Digest commissioned independent market research company Catalyst Consultancy and Research to survey New Zealanders’ opinions on leading brands across 71 categories.  With the survey now in its 24^th year, a total of 1700 New Zealanders of a mixed demographic were asked to rate their levels of trust in well-known brands.

Published: 26 Apr 2023